Cultural style week is a celebration of the rich cultural heritage and ethnic diversity. The new movement encourages everyone to boldly embrace their cultural heritage through fashion, hair and beauty.

On May 21, the United Nations World Day for Cultural Diversity for Dialogue and Development, a day that recognises the important contributions that different cultures make to global development and harmony, the launch of this new global movement will take place in London, one of the world's most diverse cities.

Cultural Style Week aims to spark a new conversation about cultural acceptance and give us all a chance to better understand and appreciate one another by sharing and celebrating what makes us all unique.

“I wanted to start a movement by creating this inclusive event that encourages people to proudly embrace and share their cultural fashion, hair and beauty and celebrate that of others. I also wanted to showcase some of the amazing service providers hidden in small communities who can help people do just that.” said Tech Entrepreneur and Cultural Style Week founder Candy-Ellie Graham.

last years Cultural Style Week was graced with the presence of Nargis who celebrates her Afghan roots by showcasing some of the beautiful, traditional Kuchi clothing of the Afghan Pashtu n ethnic group. In the face of such terrible conflict involving every part of her cultural background, Nargis still exudes joy, peace, and unity during a time of very personal adversity. Watch Nargis' campaign video for Cultural Style Week here.

Another participant was Jennifer Laurent-Smart is a founder of Madras fashion brand Sakafet London said this of the event: “I'm excited about the opportunity to be part of Cultural Style Week. It's a wonderful opportunity to promote inclusion and belonging by showcasing the diversity and cultural heritage of people who make up Great Britain. Diversity is the fabric that binds our communities together and it is often expressed in our traditional clothing. This initiative is about being proud of your heritage, celebrating diversity, and appreciating the best of each other's culture.”

Cultural inclusivity is everything. Be proud of your roots and others will be for you. Visit the website to take part.

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