Best ways to share your corporate story

No story is boring, the secret is in how you articulate. In story telling small business customers appreciate honesty and are inspired by the truth. They relate to the tough, early days of launching a start-up.

Business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers. Things to look out for in a corporate story telling.

Set the parameters your business story should be engaging. If it doesn’t have a clear focus, you’ll quickly lose the attention of consumers. Ask yourself the 5W and H question.

Be authentic in your story telling is key to gaining consumer trust. Don’t try to fool your audience with an over-the-top tale. Customers know when you try to pull a fast one on them, and they don’t appreciate it.

Be authentic in your story telling is key to gaining consumer trust. Don’t try to fool your audience with an over-the-top tale. Customers know when you try to pull a fast one on them, and they don’t appreciate it.

Your business’s story doesn’t need to be elaborate. In fact, if your business doesn’t have an earth-shattering history, your story shouldn’t try to create one. A genuine narrative is more likely to connect with consumers than one without a shred of truth.

A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it? Your story should be educative, entertaining and emotional. This can be can be achieved through a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand.

Brand awareness is key. Make sure your brand is consistent across all communication channels. Use the same colours, logo, digital and print marketing materials. The repetition of images and verbiage associated with your business creates brand awareness.  You need to be consistent when speaking about your brand. Business storytelling takes practice.

Making customers feel like part of the team is a great way to win customers attention to your brand.  Talk about how an event related to your business affected you and what you learned. This creates an immediate response that makes your story memorable and shareable.