The Rise of Marie Angelique Essouga "Pichounette" on TikTok

In an exclusive interview with Fabafriq Magazine, we dive into the journey of one of Africa's brightest TikTok stars, Marie Angelique Essouga Tsala, known to her millions of followers as “Pichounette”. From her unexpected entry into the world of digital content creation to managing an international TikTok Live agency, Pichounette shares her inspiring entrepreneurial story, offering valuable insights into the power of social media and the digital economy.

In this captivating conversation, Pichounette opens up about how her passion for creativity and helping others shine led her to the heights of TikTok success, and what it means to be a trailblazer for African content creators globally.

If you had to describe Pichounette in just one sentence, what would you say?
Pichounette is a force of nature—passionate, determined, and someone who turned her dreams into reality by harnessing the power of creativity and using her platform to elevate others to greatness.

You studied biology, so what inspired your pivot into the digital space, and specifically, TikTok?

It all started when I realized the sheer power of digital platforms and their ability to connect people. TikTok, with its incredible potential for creative expression and its massive, global reach, captivated me. I saw an opportunity not just to share my own story, but to help others unlock their potential and build something truly lasting in the digital world.

When did you start creating content on TikTok, and what was the platform like back then?

I joined TikTok in 2020, right when it was starting to explode! It was an exciting time because I saw an entirely new world of creativity opening up, and I knew I wanted to be part of that. It was an opportunity to shape the platform and make a mark as a creator.

Tell us about the moment the "Boost" concept was born. What was the inspiration behind it?

It all came together in 2021 when I saw how hard it was for smaller businesses and creators to get noticed. That's when I decided to create instructional content on TikTok, teaching people how to thrive on the platform. My followers started asking me questions in my live broadcasts, and before I knew it, I had an entire community eager for more. The “Boost” concept was born out of the need to give creators the exposure and recognition they deserved.

You got discovered by TikTok France in 2021. Can you tell us how it happened?

Oh, that was a game-changer! I was in shock but also beyond honored. My manager messaged me about an unexpected video call from the TikTok team in Germany. They offered me an incredible opportunity, and next thing I knew, I was flying to Paris to meet them in person! That moment felt like validation for all my hard work, and it pushed me to keep going further.

Now, tell us more about your TikTok Live agency, EKAA AGENCY. What’s its mission and how is it helping creators?

EKAA AGENCY is a dream come true. We support creators from countries like France, Belgium, and beyond, helping them maximize their live performances and reach their financial goals. Our mission is to ensure creators have the tools, guidance, and strategies they need to succeed not just on TikTok, but in the broader digital space.

And congratulations on winning Best TikTok Live Agency at the 2023 TikTok Awards in London! What does that mean for you?

Thank you so much! Winning that award was a huge milestone. It boosted my credibility within the industry, opened doors for collaborations, and allowed me to form new, powerful partnerships. It also gave our agency a platform to attract top-tier talent, which is always exciting!

As a Cameroonian content creator, what’s your vision for improving the TikTok landscape in Africa?

Africa is bursting with talent, and it’s high time creators from Cameroon and other African countries get the recognition they deserve. I’m working to partner with TikTok to spread awareness about best practices and opportunities. I also want to establish a local program to help African creators monetize their content and professionalize their work, just like creators do in Europe and America.

TikTok is clearly a big part of your life. How much do you earn on average per month from the platform?

It’s all about the TikTok Live campaigns and collaborations. On average, I can earn anywhere between €3,000 to €10,000 a month, but the income can vary depending on the campaigns and opportunities that come through. It's definitely given me financial independence and stability.

You’ve worn many hats from biology student to TikTok star, community manager, and even an accounting assistant. What's your secret to juggling it all?

Honestly, it’s all about passion and determination. I’m always learning and pushing myself to grow, even when things get tough. I stay focused on my goals and never shy away from new challenges. I believe the more you invest in yourself, the more you'll achieve.

Are you currently in a relationship?

I was married, but I am now separated. It was a difficult time, but it taught me invaluable lessons about life, self-love, and staying true to your goals. Right now, my focus is on my career, my family, and the causes that matter most to me.

You’re a proud mother of two beautiful daughters. How do they influence your work?

Jade and Yasmine are my rock. Every decision I make is with them in mind. They inspire me daily, and they’re the driving force behind everything I do. I want to create a better future for them, and that’s what motivates me to work harder and smarter.

Outside of TikTok, you’re also building a real estate project in Cameroon. Tell us about that.

Yes, I’m working on constructing rental units and setting up a nursery in Cameroon. These projects are deeply important to me because they allow me to contribute to my country’s development. It’s all about creating sustainable businesses and diversifying my interests while making a positive impact on my community.

Do you think TikTok has allowed a Cameroonian creator like you to achieve financial independence?

Absolutely! TikTok offers so many opportunities for creators to generate income through live performances, collaborations, and sponsorships. If you approach it strategically, the platform can absolutely provide financial freedom and stability.

Who are the influential women around the world that you admire?

I look up to women like Oprah Winfrey in the U.S. for her powerful influence, Christine Lagarde in Europe for her leadership, Ellen Johnson Sirleaf for her groundbreaking work in Africa, and in Cameroon, Nathalie Koah for her resilience and business acumen. These women inspire me to keep breaking barriers.

What do you think of the TikTok community in Cameroon?

The talent in Cameroon is truly incredible. There’s so much creativity and passion, and I’m always open to collaborating with and supporting other creators. We’ve got a bright future ahead, and I can’t wait to see what’s next.

Outside of TikTok, you’re also building a real estate project in Cameroon. Tell us about that.

Yes, I’m working on constructing rental units and setting up a nursery in Cameroon. These projects are deeply important to me because they allow me to contribute to my country’s development. It’s all about creating sustainable businesses and diversifying my interests while making a positive impact on my community.

Do you think TikTok has allowed a Cameroonian creator like you to achieve financial independence?

Absolutely! TikTok offers so many opportunities for creators to generate income through live performances, collaborations, and sponsorships. If you approach it strategically, the platform can absolutely provide financial freedom and stability.

Who are the influential women around the world that you admire?

I look up to women like Oprah Winfrey in the U.S. for her powerful influence, Christine Lagarde in Europe for her leadership, Ellen Johnson Sirleaf for her groundbreaking work in Africa, and in Cameroon, Nathalie Koah for her resilience and business acumen. These women inspire me to keep breaking barriers.

What do you think of the TikTok community in Cameroon?

The talent in Cameroon is truly incredible. There’s so much creativity and passion, and I’m always open to collaborating with and supporting other creators. We’ve got a bright future ahead, and I can’t wait to see what’s next.