Barbadian Singer and Businesswoman Rihanna has lately expanded her Fenty empire by introducing Fenty Hair, a new hair care product meant to meet a variety of hair demands.

Fenty Hair is set to launch on June 13th with early access on June 10th for those who register on the website of the brand. The company claims reparative treatments for all hair textures, colours and lengths.

This venture reflects the personal journey of Rihanna, including her different hair experiences and dedication to diversity.

The latest move of Rihanna as a proven industry influencer with Fenty Beauty valued at $2.8 billion is expected to replicate the success of her beauty business.

Her clever use of the Super Bowl stage for brand promotion illustrates the  marketing brilliance of Rihanna.

Rihanna, who has a net worth of $1.7 billion continues to demonstrate her flexibility not just in music but also in business.

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